Planning is a fundamental step in achieving the company's objectives. The strategy helps focus resources and prioritise actions to achieve these goals. A well-designed strategy prevents entrepreneurs and managers from getting lost in the middle of various day-to-day tasks and working in all directions without knowing which path to follow.

Strategic planning begins with analysing the company's context to understand its positioning in the market. Then, an external analysis starts with collecting information from the sector to which the product/service belongs. This information is usually broken down in terms of the objectives and may be related to industry and sector structure in statistical terms, marketing and marketing mix.

To present these results, we use the SWOT matrix (Strengths, Weaknesses, Opportunities and Threats), which helps us to perceive the positive and negative points of the company, internally and externally. After this analysis, the mission, vision, and values ​​must be established for the company. Deep down, the idea here is to understand the company's purpose, where it wants to go and what principles will guide its actions. Finally, we deliver a business intelligence tool so you can follow the metrics of your strategy in the long term.